Ford Affordable EV to Take on Budget Electric Car Market With Style, Speed and Smart Tech

In a bold move to reclaim its space in the future of mobility, Ford is developing an all-new affordable electric vehicle (EV) aimed at the mass market. Designed to compete directly with electric hatchbacks and compact SUVs from Tata, Hyundai, and MG, this new EV is expected to balance pricing with premium features and solid performance.

Compact Design With Big Aspirations

The upcoming Ford EV will feature a compact crossover-inspired design, perfect for city navigation with enough ground clearance for Indian roads. While exact visuals remain under wraps, early reports hint at a design language inspired by the Ford Puma and Mustang Mach-E combining sportiness with daily usability.

Built on Ford’s New Global EV Platform

This budget-friendly electric car is likely to be based on a new modular global EV platform developed by Ford’s European division. This platform allows Ford to build multiple body styles while keeping production costs low, helping the brand deliver an EV that’s efficient yet accessible.

Battery Range and Charging Expectations

Ford is expected to equip the EV with a 40–45 kWh battery, offering a real-world range of around 300–350 km on a single charge. Fast-charging support with CCS2 or DC charging could allow 80% battery fill-up in less than 45 minutes, making it ideal for daily commutes and weekend trips.

Packed With Smart Features

Even at an affordable price point, the EV is expected to include features such as a large touchscreen with Ford SYNC system, over-the-air updates, wireless Apple CarPlay and Android Auto, digital instrument cluster, multi-mode regenerative braking, rear parking camera, and connected vehicle tech.

Expected Price and Launch Date

Ford’s upcoming electric car is expected to be priced in the ₹9–11 lakh range (ex-showroom), making it one of the most affordable EVs from a global automaker in India. The India launch could happen in late 2025 or early 2026, depending on localization and production capacity. Ford may initially launch the model in Europe, followed by emerging markets like India.

Ford’s Comeback With EVs in India

After exiting the Indian car market in 2021, Ford is re-entering with a strong electric strategy. The affordable EV will be central to its comeback, along with possible local assembly to meet India’s price-sensitive market demands. With Ford’s reputation for build quality, ride comfort, and safety, this electric car could revive consumer trust and interest in the brand.

Ford’s Budget EV Might Just Be the Smartest Buy in 2025

If priced competitively, Ford’s affordable EV has the potential to disrupt the segment by offering global quality and strong features at a value-driven price. For Indian buyers looking for a balance of reliability, tech, and sustainability without crossing ₹10 lakh, Ford’s next launch could be a game-changer.

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